Author: America weekly

From journalism and technology to entrepreneurship and energy healing, Natallia Chukhno has built a career defined by transformation. Today, she combines ancient healing traditions with modern wellness practices, bringing a deeper understanding of energy, wellbeing, and conscious living into the modern world.For some, success is measured by professional achievements, financial milestones, and recognition. For others, it is found in something far more profound: inner balance, purpose, and the freedom to live authentically. For Dubai-based entrepreneur and energy healing practitioner Natallia Chukhno, understanding the difference became one of the most transformative experiences of her life. Originally from Belarus, Natallia spent much…

The world of sports is changing rapidly. In the past, athletes mainly focused on training, winning competitions, and representing their teams. Today, a new generation of athletes is thinking beyond the playing field. Gen Z athletes are building personal brands, creating digital businesses, working with global companies, and connecting directly with fans through social media. For many young athletes, a personal brand is no longer just a way to become famous. It is a business that can generate income, create new opportunities, and support their careers long after they stop competing. Platforms such as Instagram, TikTok, YouTube, and other digital…

Fashion is constantly changing, and modern designers are finding new ways to express femininity, confidence, and individuality. One brand attracting attention in contemporary fashion is Shushu/Tong. Known for its playful details, romantic designs, and creative approach to womenswear, the Shanghai-based label offers a fresh perspective on what feminine fashion can look like today. Founded by designers Liushu Lei and Yutong Jiang, Shushu/Tong combines traditional feminine elements with unexpected shapes and modern styling. Its collections often feature bows, ruffles, delicate fabrics, and school-inspired silhouettes. However, the brand goes beyond a simple romantic look by adding bold details that challenge traditional ideas…

Luxury is often associated with expensive cars, designer handbags, rare watches, and beautiful homes. For most people, these items are lifestyle purchases. However, some wealthy individuals see luxury products differently. They look at certain purchases as potential investments that may increase in value over time. The ultra-rich often focus on rare, limited-edition, and highly desirable items. Instead of buying something simply because it looks expensive, they may consider its rarity, brand reputation, historical value, and future demand. But not every luxury purchase becomes a profitable investment. Understanding the difference between buying for pleasure and buying for long-term value is an…

Luxury brands have traditionally worked with actors, models, musicians, and Hollywood celebrities to promote their products. However, the fashion and luxury industries are now seeing a major shift. Athletes are becoming some of the most powerful brand ambassadors for luxury watches, designer clothing, premium footwear, jewellery, and high-end accessories. From football stars and tennis champions to Formula 1 drivers and basketball legends, sports personalities are attracting the attention of luxury brands around the world. Their influence goes beyond sports, reaching fashion, lifestyle, entertainment, and social media. But why are luxury brands choosing athletes over traditional celebrities? The answer lies in…

Money is not just about how much a person earns. It is also about how they think, make decisions, and manage their resources. The psychology behind how wealthy people spend money offers useful lessons about financial habits, long-term planning, and the difference between looking rich and building real wealth. Many wealthy people focus on more than buying expensive cars, designer clothes, or luxury homes. They often consider how their spending affects their future, freedom, and financial security. However, spending habits vary widely, and not every wealthy person follows the same approach. Understanding these psychological patterns can help anyone develop healthier…

High jewelry is more than expensive gemstones and precious metals. It is a combination of creativity, craftsmanship, history, and personal style. Today, a new generation of jewelry lovers is changing how luxury jewelry is designed, presented, and worn. One name connected with this transformation is Fawaz Gruosi, a jewelry designer known for his bold imagination and distinctive approach to luxury. Fawaz Gruosi has built a reputation for creating jewelry that stands apart from traditional designs. His work reflects a passion for rare gemstones, dramatic colors, and artistic details. His journey also highlights how independent creativity can influence the wider luxury…

The luxury fashion industry is entering an exciting new chapter with Matthieu Blazy at Chanel. Known for his creative approach, attention to detail, and modern understanding of fashion, Blazy has become an important name in the world of luxury design. His appointment as Chanel’s creative director has attracted attention from fashion lovers, industry experts, and luxury shoppers around the world. Chanel is one of the most famous luxury fashion houses, known for its timeless elegance, iconic handbags, tweed jackets, and rich history. The challenge for any new creative leader is to protect this heritage while introducing fresh ideas. Matthieu Blazy’s…

The fashion industry is always looking for fresh ideas, unique designs, and creative talent. Knitwear, once seen mainly as practical clothing for colder weather, has become an important part of modern fashion. From oversized sweaters to stylish knitted tops and carefully crafted textures, knitwear offers endless ways to express personal style. Tanja Vidic is a name associated with the growing interest in distinctive knitwear design. Her story offers an opportunity to explore how creativity, craftsmanship, and a clear design identity can attract attention in the fashion world. But what makes a knitwear designer stand out in a crowded industry? The…

Graff is one of the most recognized names in the world of luxury jewellery. The British jewellery house is famous for its rare diamonds, exceptional craftsmanship, and high-value gemstones. Over the years, Graff has built a strong reputation by focusing on some of the world’s most extraordinary diamonds and turning them into remarkable pieces of jewellery. Founded by Laurence Graff in London in 1960, the company developed its identity around the beauty, quality, and rarity of diamonds. Its approach combines expert diamond selection, advanced cutting techniques, elegant designs, and a strong focus on quality. But how did Graff become a…