SKIMS and Nike have launched the NikeSKIMS Rift Mesh, marking the latest collaboration between the shapewear brand and the world’s largest sportswear company as both seek to capitalize on demand for lifestyle-focused athletic products.
The Rift Mesh model blends Nike’s established Rift silhouette with SKIMS’ emphasis on fit and comfort, offering a lightweight, breathable design intended for everyday wear rather than high-performance athletics. The release is available in three colorways, reflecting a neutral palette aligned with SKIMS’ broader aesthetic.
The partnership highlights Nike’s ongoing efforts to expand its women’s and lifestyle categories through high-profile collaborations, as competition intensifies across the global athletic apparel market. For SKIMS, the launch represents a continued move beyond intimates and loungewear into footwear and performance-adjacent categories.
Industry analysts note that collaborations of this kind allow both brands to reach overlapping but distinct audiences, while reinforcing cultural relevance. While neither company disclosed sales expectations, the launch underscores the growing importance of fashion-led storytelling in driving consumer engagement within the sportswear sector.
